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Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index
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Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index

Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index

SourceThe Hollywood Reporter
3h ago · 23 June 2026
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“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions. "For decades – even centuries – it has influenced how time and money are spent."

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Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index — 1 of 7
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The Hollywood Reporter

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