Exclusive:- Gautam Vig & Addite Rawat Bag S2R_Filmz’ Next for InPlay OTT

The concept of vertical entertainment represents a major shift in how digital media is created and consumed. Vertical concepts remove the friction of turning the device sideways, making consumption seamless. From JioHotstar, Netflix, ReelShort, TukTuki, to Story TV, Kuku, DramaBox, there are a lot of platforms that cater to creating unique vertical concepts. One such is InPlay OTT, which prioritises Hindi and Bhojpuri content. The platform is noted for its projects, Secrets of Malhotra House, Secret Bodyguard, and Me, Myself & I. Now, InPlay OTT is working on a new concept, which will have Gautam Vig and Addite Rawat as the leads. Gautam Vig recently shot for a microdrama for Shashi Sumeet Productions, featuring Aditi Sharma. Addite Rawat is known for her work in Main Hoon Ardhangini. The series is produced by Sonu Singh Rajput Filmz and directed by Vipul Mishra. It will be a suspense thriller concept. We buzzed the actors but did not get through to them. The emergence of vertical shorter formats is experiencing increased popularity, characterised by a diverse array of content. Vertical drama series are gaining attention as they present opportunities for creativity and financial growth for the cast and crew involved in these productions. Watch this space at IWMBuzz.com for exclusive updates. Exclusive: Gautam Vig and Aditi Sharma to feature in Shashi Sumeet Productions’ next