Madonna Launches ‘Confessions II’ Partnership With ABSOLUT, Unveils New Campaign

ABSOLUT / Ricardo Gomes Madonna and ABSOLUT are getting together in a huge way this summer. Madonna & ABSOLUT Have Teamed Up for the ‘Confessions II’ Era In celebration of the Queen of Pop’s forthcoming studio album Confessions II , out July 3, the “I Feel So Free” icon is teaming up with the iconic vodka brand for a campaign that includes Confessions on the Dance Floor -inspired imagery, events, and spicy cocktails inspired by the upcoming record. “ Confessions II is rooted in the idea of the dance floor as a ritualistic space where people can express themselves freely and connect with one another. ABSOLUT shares that spirit. Together, we’re creating experiences that encourage people to put down their phones, be present in the moment, and rediscover the joy of connecting through music and dance.” – Madonna Madonna Recreated One of Her Most Iconic Looks for the Campaign ABSOLUT teamed up with Special Offer for the campaign, the same design team behind the Confessions II album imagery, for “ ABSOLUT ICON .” The campaign inspired by the brand’s enduring “ABSOLUT PERFECTION.” campaign, including iconic celebrations of artists like Andy Warhol , Keith Haring , Versace and Herb Ritts . The imagery for the campaign was shot in 2026 by photographer Ricardo Gomes , and features Madonna wearing the exact same corset bodysuit originally worn during her 2006 Grammys performance , as well as the “Sorry” music video. The campaign will appear in billboards, street ads and publications that support the queer community as a nod to ABSOLUT’s landmark 1981 advertisement in The Advocate , and along Pride parade routes around the country. The Partnership Will Support GLAAD ABSOLUT is also donating to GLAAD , a longtime partner, in honor of the collaboration. ABSOLUT is Madonna ‘s Official Vodka Partner for the album and a series of events, which kicked off with her star-studded Club Confessions: Los Angeles party at The Abbey in West Hollywood. She and longtime collaborator Stuart Price played unreleased music from Confessions II while guests sipped on ABSOLUT cocktails. There will be more experiences supporting the album throughout the summer. Madonna & ABSOLUT Created Four Signature Cocktails ABSOLUT and Madonna have also curated four new cocktails built around ABSOLUT TABASCO, a fusion of ABSOLUT’s smooth vodka and the legendary hot sauce brand. The cocktails include ABSOLUT Madonna , a Spicy Lemon Drop Martini made with ABSOLUT TABASCO “for a fiery flair on Madonna’s favorite cocktail,” ABSOLUT Confessions Cosmo , a Cosmopolitan “that’s just as vibrant in color as the album artwork,” and ABSOLUT Ex-spresso Yourself , an Espresso Martini “for grooving on the dance floor.” There’s also ABSOLUT Hot Sauce , a “spicy take on a Vodkarita inspired by a new Confessions II track.” It’s not yet clear which Confessions II track that’s referring to, but stay tuned. This week, Madonna unveiled her Confession