Must Read: Coperni Enters Receivership, L’Oréal Is Partnering With OpenAI 

These are the stories making headlines in fashion on Wednesday. Coperni Enters Receivership Coperni has entered receivership as its founders attempt to separate from Tomorrow London Group, the brand's majority shareholder and exclusive distributor since 2019. On June 11, a Paris commercial court granted the brand court protection. The move comes after several months during which Tomorrow allegedly stopped paying amounts owed to Coperni's partners and suppliers. "By opening these proceedings, the court allows Coperni to keep creating, to protect its teams and to build its future," Arnauld Valliant, president of Coperni SAS, said in a statement. { WWD /Paywalled} L'Oréal Is Partnering With OpenAI L'Oréal and OpenAI have partnered to focus on agentic beauty commerce. The collaboration is structured around "AI-powered consumer journeys" and includes virtual try-on for consumers, product recommendations and branded content, all directly through ChatGPT. The partnership also allows L'Oréal to use the OpenAI model GPT-Rosalind, which can study bacterial microbiomes on skin. { L'Oréal Groupe } Toteme Is Expanding Into Menswear Toteme is launching a menswear line, following the brand's ongoing success (it makes approximately $231,856,000 in annual revenue). Leading the new line is Alexander Häggblad, who previously oversaw menswear at Celine . The inaugural collection is scheduled to drop in August. { Puck /paywalled} Why 260 Sample Sale Is Seeing Booming Sales 260 Sample Sale is seeing rising demand, with foot traffic up 10% from 2024 to 2025. The company credits its success to attracting customers who feel priced out of luxury and want to buy designer brands at an affordable price point. "People know they're getting a good deal and are willing to engage with brands they maybe felt priced out of, to begin with,” CEO Assaf Azani told Modern Retail. { Modern Retail } The International Woolmark Prize Opens Applications Woolmark has opened applications for the next cohort of the International Woolmark Prize (IWP). Selected applicants receive mentorship opportunities and access to Woolmark's global network. This year, the incubator has expanded its eligibility criteria to accept in-house designers, not just indie talents. The application is available here . {Fashionsita inbox} Inside Indian Designers' Growing Presence at Paris Couture Week Manish Malhotra is set to make his debut at Paris Haute Couture Week on July 8. The Mumbai-based designer is the fourth Indian designer on the schedule (alongside Rahul Mishra, Gaurav Gupta and Vaishali S.), spotlighting the nation's growing impact in the European market. "Paris offers visibility in the West, but what excites me most is the opportunity to contribute to the global couture conversation from an Indian perspective, and to create a greater awareness of the depth, sophistication and artistry that exists within our atelier," Malhotra told Vogue Business. { Vogue Business /Paywalled} Do you have an emerging brand y