Exclusive: Lovish Saini, Smita Sharan & Khushi Meena to play the leads in InPlay OTT’s next

The rise of vertical entertainment marks a significant evolution in digital media production and consumption. By eliminating the minor inconvenience of rotating a smartphone, vertical storytelling offers a seamless, mobile-first user experience. While global giants and specialised platforms like Netflix, JioHotstar, ReelShort, TukTuki, Story TV, Kuku, and DramaBox continue to expand their vertical formats, InPlay OTT is carving out a distinct niche. Strategically prioritising Hindi and Bhojpuri regional content, the platform is gaining traction through its signature releases, including Secrets of Malhotra House, Secret Bodyguard, and Me, Myself & I. Earlier, we at IWMBuzz.com had written about Gautam Vig and Addite Rawat featuring in a suspense thriller concept for InPlay OTT. You can read our exclusive here. Exclusive:- Gautam Vig & Addite Rawat Bag S2R_Filmz’ Next for InPlay OTT We now hear about actors Lovish Saini, Smita Sharan and Khushi Meena playing the lead faces in InPlay OTT’s next vertical series. The series will be based on hidden identities, is what we hear. The series is produced by Sonu Singh Rajput Filmz and directed by Vipul Mishra. We buzzed the actors, but did not get through to them. Vertical drama series are gaining attention as they present opportunities for creativity and financial growth for the cast and crew involved in these productions. Watch this space at IWMBuzz.com for exclusive updates.