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NBA Players Union Launches New Brand Designed to Reach Fans, Featuring Collab With Kendrick Lamar’s Creative Agency
NBA Players Union Launches New Brand Designed to Reach Fans, Featuring Collab With Kendrick Lamar’s Creative Agency
SourceThe Hollywood Reporter
2h ago · 22 June 2026👁 0❤️ 0
A short film, which debuted at the Cannes Lions International Festival of Creativity, features NBA stars Kyrie Irving, Jaylen Brown, Jalen Brunson, Stephen Curry and more.
Originally reported by
The Hollywood Reporter
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